Blog

Tree of Smiles

Tree of Smiles

  • 13th January 2016
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An initiative by Inorbit Malls along with Crossword & Landmark stores to encourage people to come forward & gift a little something to…
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Twitter Contest

Twitter Contest

  • 12th January 2016
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Wi-Fi has become an important part of our lives. Don’t you agree? Just think about it. From getting up in the morning with…
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2016: Trend or Troll

2016: Trend or Troll

  • 28th December 2015
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2016: Trend or Troll 2015 made us fall, rise, learn, and unlearn many a things. Here’s what we learnt from the year gone…
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Metrics for Creative Agencies

Metrics for Creative Agencies

  • 28th April 2015
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Creative Agencies operating in the Digital landscape track various metrics for their clients. Broadly the digital communication by a brand can be viewed…
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Social Media Contest

Social Media Contest

  • 14th January 2015
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Social Media contests are fun, irreverent ways for a brand to engage its audience and reward participation. Having said that, given the number…
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Twitter contest

Twitter contest

  • 18th December 2014
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'Laxmi Tere Angan Ki' is a successful Twitter Contest and a Social Media property set up by Phonethics for Inorbit Malls. Read on…
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First Week At Phonethics

First Week At Phonethics

  • 11th December 2014
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My first day on the job was on 19th November 2014. I remember walking in very nervous and taking a seat and looking…
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Twitter Engagement Contest

Twitter Engagement Contest

  • 24th November 2014
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Running a Twitter engagement can be tricky. Here is an approach that we tried. Diti Jewellery, a premium diamond & platinum jewellery brand,…
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Values for our team members

Values for our team members

  • 24th July 2014
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Every organization has a culture, a unique DNA. This is the framework that guides our interactions with other team members and clients. It…
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Welcoming a new team member

Welcoming a new team member

  • 30th April 2014
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Priyanka Rajwade They say, very few people are lucky to convert their passion into their choice of career. I’m glad that I got…
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Importance of Responsive Design

Importance of Responsive Design

  • 10th April 2014
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Almost every client these days want a mobile version of their website. One design for each platform like BlackBerry, iPhone, iPad, netbook, Kindle…
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Digital Rights Management

Digital Rights Management

  • 28th March 2014
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The debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer and a…
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Videos – Original Content

Videos – Original Content

  • 26th March 2014
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  Phonethics was set up in 2006 to create original video content. This marketing collateral was created for our retail partners. The posters…
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Social Media Marketing

Social Media Marketing

  • 24th March 2014
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Does it make sense for companies / brands to manage a social media outlet? Will it evolve into a full blown retail channel…
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Banned Viral Film

Banned Viral Film

  • 19th September 2013
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Sometimes the creative goes too far. We made this Viral video based on a brief where the client wanted to do something risque.…
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New Client

New Client

  • 8th April 2013
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Team Phonethics is delighted to welcome a new client - The Gemological Institute of America. Popularly known as GIA, we have been signed…
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The Social Customer cycle

The Social Customer cycle

  • 9th January 2013
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"Corporations, for the most part, aren’t going to reinvent themselves by improving on the core competencies they’ve been honing for years. Instead, if…
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Small. Beautiful

Small. Beautiful

  • 29th October 2012
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A friend recently described working on a new project as ‘drawing a circle’. His argument was that taking up new jobs where you’ve…
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Elevator Vs. Stairs

Elevator Vs. Stairs

  • 29th October 2012
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Some days when i take the stairs instead of the elevator i see - a) an exit route b) the shady guys hanging…
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Mobile Wallet

Mobile Wallet

  • 9th August 2012
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  Starbucks recently invested in Square, the mobile payments company. We are watching this very closely. In a market & society where loads…
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