Saurabh Gupta –
When we listen to or read a story, the information embedded within it is received as data connected with visual and aural nodes. The information becomes easier to recall and the mind builds connections between the current info and memories, ideas, perception. There is plenty of serious theory out there on the importance of visual storytelling. A recent study points to the changing demand of the audience given the depth of experience connected, intelligent devices offer. While i’m not certain about how much of this is putative it’s worth a read, if only to understand how audiences perceive their ideal media consumption. ‘Transmedia’ a word this report refers to freely, is a term coined by Prof Jenkins at the MIT Media Lab. It’s an interesting term to describe deep content experiences that may actually go beyond ‘media’ in the future.