Social media marketing offers brands an opportunity to embed their message in a story. DSP blackrock MF created a digital resource center for Financial Advisors. The FA could access documents, important information and even see sales aids that help them optimise their pitch.
The core message the client wanted to drive through this video was that – Being a financial advisor may not be so tough if you are following the right information and have the right support channel.
The storyline may be familiar to people who are multi tasking and trying to do their best under great stress. We depicted a young FA who is trying to stay on top of several things. Ultimately he’s overwhelmed by the sheer expanse of the task and caves in. This is when a friend appears in the shape of the Resource Center.