Social Media Content is a Design challenge that deserves looking at traditionally popular content types. You’ve heard it said before that ‘Content is King’ on Social Media and ultimately it’s compelling social media content that virals. We deeply believe in Comics as a cool ‘Social Media Content’ type We were tasked with bringing to life the concept of ‘Earning a Bournville’. The Creative team came up with an intriguing character named ‘Old Hound’ who came to life in an illustrated comic. The campaign was seen by over 100,000 people within days of its launch. This case study will give you an insight into how various social platforms were leveraged to deliver a successful campaign. It also reaffirms our belief that interesting Content delivers a disproportionate return on advertising Investment.