This is smaller edit of a showreel with TV commercials and a music video. The black & white packaging was created in Flash and the man with the camera in his eye was the logo for Ethics, a film production company which was absorbed into Phonethics in 2006. Most of the work was shot on film and pre-dates the concept of viral videos. The music video & the short film were shot in Delhi while the tv commercials were mostly shot in mumbai