Digital Campaign for Non-Profit

This digital campaign was created for Population Services International. A global NGO that works for spreading awareness against HIV / AIDS amongst other things. We created mastikimachine.com. A fun website that works almost like an installation. This campaign involves using Search Engine Marketing, IVR, Facebooks stamp ads and diverting traffic to the website. Population Services International has put up billboards to drive call traffic to the IVR. A challenge with this project was to get the animation through code. As part of this multi-media campaign we also created 4 fun viral videos.

viral video