Phonethics will handle the Digital Marketing for the Sunflower edible oil brand, Sunrich Sunflower Refined Oil. Sunrich is a brand owned by the prestigious Ruchi Soya group. Phonethics has worked with several FMCG brands earlier but this is the first time that the team will design digital campaigns for an edible oil targeted at a specific market & audience. FMCG brands in India have been evaluating the Internet as a communication medium for some time. The exponential growth of users on social media and the rapid rise of e-commerce have established digital marketing as a cost effective & efficient platform to begin a dialogue with consumers. Given the high rate of market penetration for most FMCG brands, Phonethics believes that Digital Marketing is the best channel available to influence consumers by engaging them in a sustained manner.