We designed a complete digital media campaign for travel agencies SOTC & Kuoni. Phonethics were appointed as the official agency on record after a series of pitches and immediately we were tasked with creating Search and Display campaigns for SOTC which (mostly) targeted travellers looking for domestic destinations (within India) and Kuoni, the luxury travel company that offers some of the finest travel experiences anywhere in the world. The sheer breadth of the travel product portfolio is breathtaking. We were running Search campaigns in multiple Indian languages (an innovation suggested by us) and managing outbound campaigns targeting NRIs looking to travel with fellow Indians.
Strategy, Creative & Generating thousands of leads, all in a days work. While the engagement ended abruptly due to a management change at the client [sigh! ] we had loads of fun designing cool digital media campaigns for these travel companies.