The Economic Times Young Leaders B-School 2016 kick-started in August. As digital partners for the event, Phonethics was entrusted with the responsibility of maintaining social media conversations with key stakeholders – students, past winners, faculty at various B-schools across the country, and other such influencers. The main objective of this phase was to drive more and more registrations from final year B-School students across the country.
To fulfill both of these objectives, separate set of creative were made. The idea was to post content that offered something for everyone – participants and non-participants alike.
Since young students were the primary audience, content was drawn from a variety of sources from the popular cultures. From Baazigar to Avengers and Gangs of Wasseypur to The Godfather – management and leadership lessons were drawn from almost everywhere.
As a result, the programme generated more than 12,000 registrations while maintaining a robust interaction on social media.
In addition, throughout the course of the event, ETYL B-School engaged in conversations with various B-schools across the country – at times, featuring past winners; while at other times, asking them to Cheer4Peer for the upcoming Grand Finale.
Grand Finale for ETYL B-School was held in Mumbai. 49 shortlisted candidates flew down to meet and interact with some of India’s top CEOs. It was here that the Young Leaders were to be crowned and awarded a shot at the Aditya Birla Group Leadership Programs.
The entire event was live-tweeted on the ETYL B-School Twitter handle. Content included nervous interviews from participants, CEOs talking about the ETYL experience along with an extensive coverage of the panel discussion that comprised of some of the biggest decision-makers moderated by ET NOW.
21 finalists were chosen as The Economic Times Young Leaders B-School by the end of the event.
The Economic Times Young Leaders B-School Edition is a platform for recognising and rewarding India’s most promising final year management students. ETYL B-School Edition is meant to encourage, identify and nurture young individuals many of who will be stepping into the corridors of India Inc. for the very first time.
What’s it about?
The programme administers a combination of assessment tools, online as well as on-ground, and culminates in face-to-face interviews with leaders from the corporate world. The finale is an event well attended by B-school students as well as luminaries from the industry. A List of the top B-School Young Leaders is attained at the end of assessments across four phases.
So far, across two editions, the ET Young Leaders B-School edition received participation from approx. 25,000 management students. 41 deserving candidates have been identified as promising young leaders stepping into India Inc.
In the 2015 edition, 11 of the 22 Young leaders have joined the coveted Aditya Birla Group Leadership Programs.
Phonethics has been appointed as the Digital Agency on Record for the third edition of the programme in 2016. As their communication partner, Phonethics will manage their digital brand presence, running ads and communication campaigns. Phonethics will also recommend strategies that help the programme reach out to a wider audience.