The Economic Times Young Leaders B-School Edition is a platform for recognising and rewarding India’s most promising final year management students. ETYL B-School Edition is meant to encourage, identify and nurture young individuals many of who will be stepping into the corridors of India Inc. for the very first time.
The programme administers a combination of assessment tools, online as well as on-ground, and culminates in face-to-face interviews with leaders from the corporate world. A List of the top B-School Young Leaders is attained at the end of assessments across four phases.
So far, across two editions, the ET Young Leaders B-School edition received participation from approx. 25,000 management students and 41 deserving candidates have been identified as promising young leaders stepping into India Inc.
In the 2015 edition, 11 of the 22 Young leaders have joined the coveted Aditya Birla Group Leadership Programs.
Phonethics has been appointed as the Digital Agency on Record for the third edition of the programme. As their communication partner, Phonethics will manage their digital brand presence, running ads and sales campaigns in addition to recommending strategies that help the programme reach out to a wider audience.