Times RedCell designed this larger than life campaign that reached out to millions of Indians. People could submit their ideas for making the planet greener and the best ideas were reviewed by the Cabinet Minister for Environment & Forests. We were tasked with creating an easy to use web property that would collect entries and allow people to view and vote on submissions. The social channels were also managed by us. The campaign was a huge success with over 11,000 entries from all over the country and over a million social interactions.