iOS and Android App dev – IDMA Award

  • Madhuri Dixit Mobile App Wins a Silver at IDMA 2013

At the recently conducted Indian Digital Media Awards, Phonethics was awarded the Silver trophy for Madhuri Dixit-Nene’s Mobile app for both Android and IOS under the category of Apps- Films/ TV Shows / News Shows & Events. Our iOS app development & Android app development teams were thrilled at their work being recognised and rewarded.

Madhuri being the glamour diva of Bollywood, Phonethics endeavored to take this connect mobile. The idea was to enable Madhuri to stay connected with her fans across the globe.

The core strategy was to blend interesting information with fluid design to make the app engaging & interesting for the user. The app needed to have aesthetic appeal, usability & features for users across the globe.  Madhuri’s fans across the world can get access to exclusive content through this Official App.

The app aimed at integrating social media (fb & twitter) enabling her fans to interact by instant liking, sharing & following pages building an easily accessible social connect.

The Design & Content of the App have been engineered keeping in mind her creative ethos & inputs from millions of fans across the globe. The app uses ‘objective C’ programming language on Native iOS. We have made use of ‘Custom Navigation’ to move between sections within the app. Hence, each section, when changed, exuberates more visual appeal.

Result & overall experience:

  • The outcome was a unique thematic design with a non-conventional navigation offering a clutter-free user interface.
  • More than 16,000 fans now stay connected with Madhuri through the app from across the globe from continents like Europe, Africa, Oceania, Asia, N. America, S. America & the Middle-East. With an average session length of 3-10 mins.
  • Received great feedback from users across the globe on usability, navigation, design and the idea of having the latest about the Superstar Madhuri Dixit on their phone.
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