Establish a world class web presence for a well known Bollywood diva. Scale to other activities being undertaken by her group. Factor in international traffic and devices [iPads etc] being used to access the web presence. Advise on social presence.
Clean minimalist design. Work with a scalable web platform like wordpress to allow easy addition of content categories and types [images, videos etc.]
Build a completely differentiated web design that retains its form across devices. We used responsive web design and layouts that render well and load fast regardless of bandwidth. The excellent design & development team at Webly executed on the design strategy suggested by the Key Accounts team at Phonethics.
In consultation with the client’s management team, different roles were carved out for Twitter [direct fan connect] and Facebook Fan Page [fan interaction managed by Team M].
We continue to work closely with the management team to roll out interactive web and mobile tools.