Digital Marketing for the Education sector is quite challenging. Its is a cluttered space with most clients resorting to ‘lead capture’ forms.
We were asked to build the MET brand using cool creatives on social media & search. This activity was done as a one offassignment for the client and resulted in multiple campaigns being handled by the team.
–Branding re-enforcing the MET image into the minds of their target audience and influencers likewise.
–Online Lead generation for different courses.
–Graduates in the age group of 19 to 24.
–Clutter breaking text-ads and swf/jpg banners
–Hyper targeted activity on Facebook, Orkut, YouTube and Google AdWords