Royal Sundaram digital team approached us to redesign their internal blog and reposition it. iTalk is an Insurance sector specific blog that talks about issues relating to health,cars,travel and housing. This is typically a classic trouble of Finance Sector clients, the content they put out is dry and boring. Due to regulatory issues often they cannot be as proactive in advising or interacting online as some of our other clients.
We rebranded the entire blog as an interactive magazine and integrated social features. Looking at the guidelines from the financial regulators we designed a content calendar and interaction strategy for the internal team.