SafetiPin is a social enterprise startup providing technological solutions and working towards enabling safer cities by collection of data through crowdsourcing and other methods. The app, My SafetiPin, is available for Android and iOS. Phonethics has been appointed as their digital marketing agency. As their communication partners and Digital Marketing Agency, Phonethics will manage their brand presence and recommend strategies to reach out to a wider audience.
updated on 17/11/16
We crafted the anchor line – ‘Carry Confidence not Fear’. The balloon represented the ‘unknown’ – the fear which can be dispelled using the ‘Safetipin’.