Social Media & Mobile App development- Automobile

Cricket. We, as Indians, treat all forms of cricket with equal love and dedication- Test Matches, One-day, T20.

We love it irrespective of the package it comes in. Cheering for our favourite teams have taken a new high altogether & we don’t hesitate even for a micro second to shout out loud when our favourite cricketer hits a six.

At phonethics, we have lived through this High for 2 months, courtesy Nissan! Designed some fabulous Creatives, developed a Quiz & a Photo-Submission App on Facebook, managed a Twitter Campaign & developed a Mobile App. The Social Media & Mobile App development for this automobile client was carried out at breakneck speed with content added on a daily basis.

Phase 1- Pre-buzz: Nissan Fans XI A snapshot of the Contest App Home Page

During the pre-buzz of the campaign, Nissan Fans XI – the Quiz App went live on Nissan India Facebook Page. A user when likes the Nissan India page gets to chooses their favorite IPL team & share a personalized digital Jersey on their Facebook wall. Leveraging the virality of this process, the Quiz which followed reached over half a million FB users.

Nissan Super Fans League:

The Contest Creative for Nissan Super Fans League.

Phase 2 was executed while the IPL matches were being played.
Every cricket fan has opinions. Nissan Super Fans League honored these fans for their opinions, slogans, cheers & crazy match photos while bringing the brand NISSAN into the conversation. On Twitter #NissanSFL was used to build a unique brand engagement conversation with IPL as the primary theme.

The Nissan Super Fans League – Mobile App was released soon after the Phase 1. Users could directly participate in #NissanSFL contest on twitter and check the IPL schedule for the upcoming matches.

Nissan Super Fans League – Mobile App Screenshots