Objective: To create awareness & consumer interaction around the launch of the Tata Sumo Grande in the online space. As a new variant in UV category, the USPs of the vehicle needed enunciation
We created a gadget heavy blog with high quality content. Auto journalists were hired and given the car to drive and share their feedback. Branding activity morphed into a conversion tool as 2 cars were bought & blog received 48000 views in 30 days!