Creating communication for Banking and Financial institutions is always a challenge, specially given the regulatory restrictions around selling and advertising financial products. Axis Bank was looking to announce a new service and needed some communication designed that would cut across language and other demographic barriers.
We designed a super low cost viral video that is also super easy to understand. The Stick Figure Character was first used by us in a Sales presentation back in 2008.
Without using any dialogue, this Viral Video explains the basic proposition of the Axis Bank Easy call quite simply.