After executing some successful social media campaigns like #IAmTheSun and #BappachiDiary for Sunrich, Phonethics was asked to create a viral video communicating the message of the brand being clearer than its competitors. With the epic of Mahabharata serving as the premise, we created a funny narrative-based branded content that was a fusion of 2D and 3D animation filmmaking.
To find a creative route that effectively communicates Sunrich Refined Sunflower Oil’s brand message that it is ‘clearer’ that its competitors.
To create some pre-launch buzz for the video, we created Facebook pages of popular characters from The Mahabharata and the viral video – Draupadi’s Swayamvara.
These characters engaged in friendly banter on social media generating curiosity among the Sunrich Facebook community.
The film became more than just a piece of audiovisual content. An event page was created inviting the social media to ‘attend’ the famed Draupadi’s Swayamvara – The Untold Story.
The total impressions generated for the video was in excess of 12.5 million.
The total unique video views were 500,000 +
The pre-launch campaign reached an additional 560,000 unique people and generated 14,50,000+ impressions.