Viral Video

    After executing some successful social media campaigns like #IAmTheSun and #BappachiDiary for Sunrich, Phonethics was asked to create a viral video communicating the message of the brand being clearer than its competitors. With the epic of Mahabharata serving as the premise, we created a funny narrative-based branded content that was a fusion of 2D and 3D animation filmmaking.

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    Poster for Sunrich Draupadi’s Swayamvara Video

    Objective:

    To find a creative route that effectively communicates Sunrich Refined Sunflower Oil’s brand message that it is ‘clearer’ that its competitors.

    Execution:

    To create some pre-launch buzz for the video, we created Facebook pages of popular characters from The Mahabharata and the viral video – Draupadi’s Swayamvara. 

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    Prince Arjuna’s Facebook Page

     

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    Bada Kaurava aka Duryodhan’s Facebook Page

     

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    Rajkumari Draupadi’s Facebook Page

    These characters engaged in friendly banter on social media generating curiosity among the Sunrich Facebook community.

    The film became more than just a piece of audiovisual content. An event page was created inviting the social media to ‘attend’ the famed Draupadi’s Swayamvara – The Untold Story.

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    Virtual Invitation Card for Sunrich Draupadi’s Swayamvara

    Results:

    The total impressions generated for the video was in excess of 12.5 million.

    The total unique video views were 500,000 +

    The pre-launch campaign reached an additional 560,000 unique people and generated 14,50,000+ impressions. 

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