Viral for Indica Vista

Phonethics Digital Agency created a viral video for Tata Indica Vista. The storyline recapped the relationship between the protagonists Andy & Leela. The larger social media campaign for the launch of the automobile brand – Tata Indica Vista, played around with these two characters and their discovery of the car – as well as each other. The brave people at Tata Motors took a chance on a character based social media campaign much before it was fashionable to use characters in social media.

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