Taking Website Development to its logical conclusion – Problem identification and solution design.
Insights from 2011 pointed to student behavior as well as opportunity for streamlining the lead processing pipeline.
Students were looking for information on the local centers as well as the umbrella brand. Information on both the franchisee as well as the mother brand weighed equally in the minds of the students. We discovered that Independent web presence from franchisees creates trust issues. Additionally the Corporate headquarters wished to bring a certain uniformity to the entire web development and brand presence.
Any Website development project had to factor in the fact that franchisees were looking at autonomous updates to maintain a unique identity for their centers.
We designed and developed a ‘Jetking Partner Integrated Website System’ to provide local web presence to all franchisees while retaining control over the mother brand as well as resolving any trust issues. Easy to use back end system allows partners to update content in minutes and the student sees a well integrated web presence.
This goes beyond regular website development into strategic consulting – identifying the business problem and providing a scalable solution.