This website development and social media management project was commissioned by Times Red Cell. We created a scalable system that made it easy for women rallyists to submit entires and get their friends to vote. A key challenge here was to keep everything transparent and integrate the social features seamlessly. Alongside the web site development and entry submission module the challenge was to highlight entries on social media and engage this dynamic audience. Overall, an extremely enjoyable project not the least because the team got a chance to interact with some of the most gorgeous and fun women in Mumbai.