SEM, Applications development & social media

Phonethics now handles some serious clients from the Auto, Travel & Education sectors. Our services have expanded to include SEM (something that i’ve come to personally enjoy a lot) and social media management. We seriously think that our ‘tech’ business and application development will have to be hived into another entity altogether and our content store is in beta

An exciting time. Full of challenges.

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C&binet

‘The Creative side of technology and the technology side of creative’ – its not how usually people respond when you ask what they do for a living!
But earlier this year I met 9 other entrepreneurs, communications and media business – people from all over the world and I was delighted to meet someone who did [...]

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Blog on TV = Blog.telly (another cool client of ours)

Medianama has this insightful coverage of a new interactive feature from DEN. Essentially a service that broadcasts user comments to a wider TV audience. We are beginning a Social Media promotion for them now and the initial response is quite healthy though one does wish it would provied more than the warholian fleeting minutes of [...]

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Social Media Campaign for Cadbury Bournville by Phonethics

As far as Social Media marketing goes, content is intent. www.the-dark-truth.com is a content led campaign for Cadbury Bournville. We created a character called the Old Hound who blogged and also featured in a comic that took the audience through the Legend of the Bournville in action. The mystery led blog posts and curated content [...]

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Viral for Mak Lubricants

Animation still remains a hot favourite with digital marketeers when it comes to making Viral videos, And Cricket and TV/Bollywood based characters rule the roost! This project was executed for Mak Lubricants (agency – Saatchi & Saatchi) under the creative supervision of Vishal Kashyap (Creative Director, Phonethics) and technical and ops support from Vikram Russell.
Watch [...]

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ASK – Wealth has a Shape

ASK Link Click to see

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How will you know when you’re successful?

At the International Young Communications Entrepreneur’s forum in London, earlier this year, I was asked a simple question by Sir Chris Powell (the founder of DDB London & Worldwide), “How will you know when you’re successful?”
The question had me stumped. I gold-fished my way through the answer but the question stayed with me.
“How does one [...]

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great letter announcing very good news!

C&binet (www.cabinetforum.org), a not-for-profit network created by the UK government’s Department for Culture, Media and Sport (DCMS) was launched in 2008 to foster international dialogue about the creative economy focussing on the four main themes including access to finance for creative industries, new business models for online content, developing talent and securing creative rights.
The first [...]

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No FEAR

People pay for content with money OR their time*
From a consumer perspective, ‘paying’ for content has to emerge as a problem solver and not another problem to deal with.
Consider the scenarios in which a consumer pays / is willing to pay for content –

to save money
to save time
to save effort: curated bundles [...]

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Shooting stills

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