All hell’s breaking loose, the ‘markets’ are crashing, or rather have crashed. job insecurity, dipping toplines, threatened bottomlines, extended credit lines.. OMG!! how will we survive, the foldd bils are clutched tighter in fists that behave like sieves, leaking money, always. Whither consumer!! Suddenly a streak of sunlight peeping through the dark odious clouds, the saviour, DIGITAL, Viral!! Create, engage, interact, network, WEB 100.0, advertising lives, hallelujah we are saved, bottomlines restored, fractured projections present a sanguine rainbow after the storm, truly, the ‘network’ delivers, all ye brand managers – better be ‘connected’ or perish in the storm! a new way appears, the waters part – lo, the NEW way of seducing currency notes hidden in saree folds and worn pant pockets is here!!
Ufff, my creative sojourn is disturbed again, this worn out, torn apart soot covered family that lives outside my office doesn’t know how to shut their 8th kid up. it seems hungry. feed him a viral.