What makes a great idea? How do we know it will viral? try a simple experiment. Send it to the client you wrote it for. if s/he buys..its brilliant..if not..it’s irrelevant.
Creative folks being attached to commercial creative output is like a dentist being attached to the rotten tooth. its your job to get it out (the idea) if someone likes it good, else go back to work
character based communication, creativity, storytelling, Viral Marketing
This entry was posted on Wednesday, March 4th, 2009, 9:23 am and is filed under Mobile Content, Viral Marketing, Visual Alphabets. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.
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