Author Archive
Graphics Designer Needed!
Posted by Saurabh Gupta in Uncategorized on March 1st, 2011
We are looking for a smart and talented graphics designer to create striking web
based creatives. You will work on creating graphics for interactive applications,
digital advertising units as well as web based applications. While some experience
is a plus, we’re open to freshers with an outstanding portfolio.
We have a special regard for people who can think differently and produce well
thought out creatives.
Software skills – Photoshop, Coreldraw, Flash
Mail sample of your creatives to saurabh@phonethics.in
Digital Ninjas Needed!
Posted by Saurabh Gupta in Uncategorized on February 28th, 2011
What’s the opportunity!
At Phonethics, we have a team of innovators with an ambition to create an impact with our Creative Solutions. The opportunity available for young and energetic individuals is to create a strong foothold amongst brands through Digital media Services the company offers. The role involves owning a client base and providing innovative solutions to their briefs.
You will interact with the best in the business offering cutting edge marketing products in the form of Web Virals, Interactive Solutions and Social Media Marketing.
Position – Business Development Executive
Experience – 0-2 Years
What’s the job all about?
The Job Entails creating and maintaining relationships with Clients in Agencies (Creative and Media Planning) as well as Brands directly.
It requires regularly meeting / servicing these clients, taking detailed briefs for the creative team and reverting with solutions.
The person must be able to market the Branding and Communication Opportunities and be able to sell creative products with zest.
The job requires Strong Communication and People Skills to liaison between Clients and the Production Team.
The person must be adequately equipped to manage several partners along with the respective creatives and briefs.
Personal Requirements:
• Self Motivated and Driven
• Creative and Imaginative
• Diligent
• Good Communication Skills
• Organizational Skills
• Ability to Work Under Pressure
• Analytical Ability
Remuneration – not a constraint for the right candidate
Growth and prospects -
Phonethics is an entrepreneurial outfit where the opportunities are endless!
Our focus is on tapping global business opportunities to be a global leader in the short form digital media business. Commitment and the right attitude will be responded to by fast track growth and wonderful opportunities.
If this sounds like something you’d like to explore, write to me at saurabh@phonethics.in
SEM, Applications development & social media
Posted by Saurabh Gupta in Uncategorized on March 3rd, 2010
Phonethics now handles some serious clients from the Auto, Travel & Education sectors. Our services have expanded to include SEM (something that i’ve come to personally enjoy a lot) and social media management. We seriously think that our ‘tech’ business and application development will have to be hived into another entity altogether and our content store is in beta
An exciting time. Full of challenges.
C&binet
Posted by Saurabh Gupta in Phonethics on October 21st, 2009
‘The Creative side of technology and the technology side of creative’ – its not how usually people respond when you ask what they do for a living!
But earlier this year I met 9 other entrepreneurs, communications and media business – people from all over the world and I was delighted to meet someone who did exactly ‘that’. Crisscrossing The UK, on an insightful tour of the Creative businesses across the country, we chatted about the opportunities and business scenarios back home and compared notes. Inspite of the general doom and gloom (this was Mar 09, the nadir of the financial meltdown) all of us were extremely positive about the business we were in. Each one of us had great conviction in what we did. Some of us used digital tools to deliver unique products that were commercial and some used digital media as a tool for social change. The magic lies somewhere in the combination of the two.
If you think of digital delivery as a lens that can scale the reach of critical information the problem (of finding sustainable business models) suddenly becomes an opportunity. In the context of a large and diverse emerging economy glamorous digital businesses like news and music pale compared to the demand for educational and health based content. The Creative Economy program by the British Council creates the type of mini network and more importantly awareness which is needed for entrepreneurs to re-focus on ‘digital needs’ as opposed to ‘digital desires’ of their consumers.
Traditional news and music businesses have (much) bigger demons to fight, than the internet, to survive in the new world-media order. All that the rest of us have to do, is meet up! See you at C&binet 
Blog on TV = Blog.telly (another cool client of ours)
Posted by Saurabh Gupta in Phonethics, Social Media, Viral Marketing on September 29th, 2009
Medianama has this insightful coverage of a new interactive feature from DEN. Essentially a service that broadcasts user comments to a wider TV audience. We are beginning a Social Media promotion for them now and the initial response is quite healthy though one does wish it would provied more than the warholian fleeting minutes of fame! We’ll be watching the campaign response quite eagerly since this project also marks Phonethics’ entry into the domain of ‘Media Consultancy’. Exciting times..
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Social Media Campaign for Cadbury Bournville by Phonethics
Posted by Saurabh Gupta in Phonethics, Social Media, Viral Marketing, Visual Alphabets on September 28th, 2009
As far as Social Media marketing goes, content is intent. www.the-dark-truth.com is a content led campaign for Cadbury Bournville. We created a character called the Old Hound who blogged and also featured in a comic that took the audience through the Legend of the Bournville in action. The mystery led blog posts and curated content from across the web that was posted on the Facebook profile of the character Old Hound kept up the stickiness quotient of the community. It was fun to see people post their paranormal experiences online to share with the Old Hound. The audience participation was tremendous with folks also posting their own stories of ‘earning it’ ['you don't just buy a Bournville, you earn it - the brand's theme & catchline].
The blog has rec’d over 125k views uptill now and continues as one of our most successful content led campaigns (in terms of user participation) ever!
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Viral for Mak Lubricants
Posted by Saurabh Gupta in Phonethics, Social Media, Viral Marketing, Visual Alphabets on September 22nd, 2009
Animation still remains a hot favourite with digital marketeers when it comes to making Viral videos, And Cricket and TV/Bollywood based characters rule the roost! This project was executed for Mak Lubricants (agency – Saatchi & Saatchi) under the creative supervision of Vishal Kashyap (Creative Director, Phonethics) and technical and ops support from Vikram Russell.
Watch it here
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ASK – Wealth has a Shape
Posted by Saurabh Gupta in Uncategorized on September 17th, 2009
How will you know when you’re successful?
Posted by Saurabh Gupta in Articles, Enter'prize', Mobile Content, Phonethics, Visual Alphabets on September 16th, 2009
At the International Young Communications Entrepreneur’s forum in London, earlier this year, I was asked a simple question by Sir Chris Powell (the founder of DDB London & Worldwide), “How will you know when you’re successful?”
The question had me stumped. I gold-fished my way through the answer but the question stayed with me.
“How does one know when one is successful?”
100 more clients? 20 offices? Global product? Networks? million followers on twitter? A boat? private planes? Two divorces and three alimonies?
What?
How was I to know when I was successful? Would there be a sign or waving flags at the finish line? An invisible red tape that I could chest proudly? The problem is an enterprise is not a 100 metre run, it’s not even a marathon, more often than not its an entrepreneur’s lifetime. It’s a long enough time to get lost chasing short term goals and lose sight of the ‘big picture’.
The question had me thinking and prompted me to take another look at what we were doing and where we were headed.
To imagine ‘success’. What it would look, taste, smell, feel like!
The answer came to me as i prepared a case-study presentation for the National Entrepreneurship Network. I went through the entire story of how Phonethics was set-up, how our office got sealed off in Delhi, how folks did good and bad by us and how we went from a -40L to a 2Cr+ set-up in 15 months. It struck me that the journey is the reward! The very attempt to strike out, to do something different, challenge the status quo, create is an extremely powerful emotion! (the money helps and frankly there’s more of it chasing you when you no longer chase it)
I’m proud of this journey and of our goals, thankful to my co-travellers and the entire eco-system and determined to never confuse ’success’ with ‘intent”
great letter announcing very good news!
Posted by Saurabh Gupta in Enter'prize', Mobile Content, Phonethics, Uncategorized on September 8th, 2009
C&binet (www.cabinetforum.org), a not-for-profit network created by the UK government’s Department for Culture, Media and Sport (DCMS) was launched in 2008 to foster international dialogue about the creative economy focussing on the four main themes including access to finance for creative industries, new business models for online content, developing talent and securing creative rights.
The first annual C&binet forum on Nurturing Creative Content in the Digital Age is taking place on 26 – 28 October 2009 at The Grove in Hertfordshire and will bring senior creative business leaders together with policy makers and investors to identify and support the most effective means of protecting, producing and commercialising creative work.
The opportunity to attend this forum was opened up to several members of the International Young Creative Entrepreneur (IYCE) network.
I’m happy to say that Saurabh Gupta, Founder & CEO, Phonethics from Mumbai has been selected to attend the forum next month.
Saurabh was the India Finalist of the International Young Communications Entrepreneur Award 2009 and was awarded a special commendation at the UK ceremony for his commitment to innovation and his strong sense of the global potential of his business.