Medianama has this insightful coverage of a new interactive feature from DEN. Essentially a service that broadcasts user comments to a wider TV audience. We are beginning a Social Media promotion for them now and the initial response is quite healthy though one does wish it would provied more than the warholian fleeting minutes of fame! We’ll be watching the campaign response quite eagerly since this project also marks Phonethics’ entry into the domain of ‘Media Consultancy’. Exciting times..