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	<title>Saurabh Gupta &#187; Media Production</title>
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		<title>Viral for Mak Lubricants</title>
		<link>http://phonethics.in/saurabh/index.php/2009/09/22/viral-for-mak-lubricants/</link>
		<comments>http://phonethics.in/saurabh/index.php/2009/09/22/viral-for-mak-lubricants/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 12:05:23 +0000</pubDate>
		<dc:creator>Saurabh Gupta</dc:creator>
				<category><![CDATA[Phonethics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Visual Alphabets]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[character based communication]]></category>
		<category><![CDATA[hindi films]]></category>
		<category><![CDATA[indian culture of storytelling]]></category>
		<category><![CDATA[Media Production]]></category>

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		<description><![CDATA[Animation still remains a hot favourite with digital marketeers when it comes to making Viral videos, And Cricket and TV/Bollywood based characters rule the roost! This project was executed for Mak Lubricants (agency &#8211; Saatchi &#38; Saatchi) under the creative supervision of Vishal Kashyap (Creative Director, Phonethics) and technical and ops support from Vikram Russell.
Watch [...]]]></description>
			<content:encoded><![CDATA[<p>Animation still remains a hot favourite with digital marketeers when it comes to making Viral videos, And Cricket and TV/Bollywood based characters rule the roost! This project was executed for Mak Lubricants (agency &#8211; Saatchi &amp; Saatchi) under the creative supervision of Vishal Kashyap (Creative Director, Phonethics) and technical and ops support from Vikram Russell.</p>
<p>Watch it <a title="MAK VIRALS " href="http://maklubricants.com/make_it_possible/" target="_blank">here</a><br />
<img class="alignnone size-medium wp-image-39" title="mak" src="http://phonethics.in/saurabh/wp-content/uploads/2009/09/mak-300x168.jpg" alt="mak" width="300" height="168" /></p>
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