Social Media Marketing

The new pillars of marketing – Social Object Creation, Distribution and Analytics

•    Social media buzz is created on strong elements of 2-way dialog.  Unlike broadcast media, the critical success factor in social media is “Engagement”.

•    Engagement comes from fostering dialog – by identify the right topic for conversations and exhorting target audience at the right time on the right channel.

•    Digital behavior is emergent (i.e. not entirely predictable) and successful social media campaigns are adaptive in nature. Continuous experimentation and testing are core strengths of our social media campaign design.

•    Returns from social media campaigns come in many forms.  We help you map your business objectives with campaign outcomes to manage and measure the returns appropriately.

•    A brand awareness campaign on digital media can easily generate direct responses. Our expertise in web/social-web analytics helps us in tapping direct response returns and other actionable insights.

Build conversation around social objects


•    Conversations don’t happen in a vacuum, they coalesce around Social Objects

•    Campaigns, brands and organizations aren’t compelling enough as Social Objects themselves

•    We can help you create or select suitable social objects (passion, lifestyle, cause) relevant to your domain and build conversations around them

•    We’ll use Facebook/LinkedIn and other niche communities to engage your target audience in conversation around these selected social objects

•    We’ll strive to become the most favourite source of information and conversation in the selected realm of social objects

Engagement Model –
Social Media Marketing Campaigns – event driven, larger than life theme, goal oriented
Long term Community Management – develop and execute a Tone of Voice, manage earned media assets, keep high engagement levels
Elements
Content – social games, gamification, video, text, comics, interactive graphic novels
Analytics – measure influence and identify potential influencers, sentiment analysis
Online Influence creation & Management – reach out to popular content owners / creators in your domain. Identify what your audience cares about and locate your product in those conversations. Build a solid presence that’s meaningful for your consumers – turning them from ‘likes’ into brand fans
Campaign – to get the right traction for your social media campaign  we’ll execute optimized campaigns on multiple platforms including Social, Publishers as well as Performance based networks.

Connect with us today and get some yummy ideas for your brand
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