“Corporations, for the most part, aren’t going to reinvent themselves by improving on the core competencies they’ve been honing for years. Instead, if they’re going to change, they’re going to do so from the outside in, allowing ideas from the edge of the company to penetrate to the core. Social media will be a part of that transformation.” – John Seely Brown, the innovator at the famously innovative and prolific Xerox Parc
In this article in the Forbes Dion Hinchcliffe, Chief Strategy Officer of DachisGroup offers a [somewhat] new vision of customer interactions. The piece seems to be focused on large organisations but applies equally well to how any business must imagine itself in this hyper connected world.
Social Media for Small businesses
Phonethics is creating a very easy to use social & mobile system that allows a business to leverage the social graph of its regular customers to run loyalty programs and customer engagement programs. Re-imagining the business – customer interaction is at the heart of it. Our First foray into this solution met with some success and now we’re pivoting to a bigger audience with a leaner product.
– Saurabh Gupta