Running a Twitter engagement can be tricky. Here is an approach that we tried.
Diti Jewellery, a premium diamond & platinum jewellery brand, has a vibrant twitter community. We asked them to ‘wish a gift’ for their friends by tagging them to any jewellery item from the Diti catalogue. The response from the twitter community was emotional, personal and extremely rewarding.
Here is a complete case study on Slideshare