Digital Agency for Vidya Lakshmi

Digital Agency for Vidya Lakshmi

    Developed under the guidance of Department of Financial Services (Ministry of Finance), Department of Higher Education (Ministry of Human Resource Development), and Indian Banks Association (IBA), Vidya Lakshmi is a first of its kind Education Loan portal for students.

    More than 1 lac registered users of Vidya Lakshmi can choose Education Loan from 39 banks and 70 loan schemes with the numbers growing by the day. Making the loan application process simple and quick, students can apply for an education loan in just three steps:

    1.     Register with Vidya Lakshmi;

    2.     Fill up a single form; and

    3.     Apply to multiple banks at once.

    Vidya Lakshmi also keeps you updated on the status of your application process.

    The portal has been developed and maintained by NSDL e-Governance Infrastructure Limited.

    Phonethics has been appointed as the Digital Agency on Record for Vidya Lakshmi. As partners in digital communications, Phonethics will be planning, strategising, and handling creative content production for Vidya Lakshmi. In addition, Phonethics will also be managing the brand’s social media presence, SEO, executing digital media buying, and bringing both organic and paid traffic to the brand website.

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