Take Care, Take Charge – This prestigious campaign was designed by Red Cell, an agency owned by the Bennett & Coleman group for Garnier. We were engaged to design the complete digital media campaign including making the website, managing social streams and buying strategic media. The challenge here was the sheer volume of audience participation, over 11,ooo ideas on saving energy and conserving the Environment were received. Ads in Times of India and search & social campaign [managed by the media team at Phonethics] resulted in tremendous participation. A good cause and a great digital campaign that connected well with the audience.