Video for Mutual Funds Company

A good infographic is worth a thousand words. It is a great tool to explain complex products and services; especially for players operating in the BFSI sector.

The video, made for ICICI Prudential Mutual Funds, breaks down the concept of Value Investing for the new investor.


Why video

Explaining financial concepts through videos is not a new idea but in the Indian scenario consumers tend to be a very diverse set. The company maye have to speak with first time investors. People who are financially mature but unexposed to equity investments.

Using Symbolism

In this video we used the idea of spotting an early opportunity and since most Indians understand ‘property’ as an asset class, we took the example of a new property being purchased, in an upcoming area – to explain the idea of value investing.

video for icici


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