Viral Video

Creating communication for Banking and Financial institutions is always a challenge, specially given the regulatory restrictions around selling and advertising financial products. Axis Bank was looking to announce a new service and needed some communication designed that would cut across language and other demographic barriers.

We designed a super low cost viral video that is also super easy to understand. The Stick Figure Character was first used by us in a Sales presentation back in 2008.

Without using any dialogue, this Viral Video explains the basic proposition of the Axis Bank Easy call quite simply.


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